This is one of the questions our experts have tried to answer during this webinar.

Today’s consumers desire more from beauty care products. They expect products tailored to their specific needs, that deliver perceivable benefits and help them with instantly looking good and feeling well. Beauty care brands are challenged to create safe and effective products to meet the needs of every skin and hair type and are multiculturally inclusive.

As a global vertically integrated silicone supplier, we are positioned better than ever to support our customers' winning in the marketplace. Leveraging 70 years of the proven performance of silicones in the personal care market, our strengthened product offerings, under our two dedicated brands PURESIL™ and MIRASIL™, application expertise, and personal touch service model are set to make a difference for you.

Why should you watch this webinar?

Discover:
- A unique 3D molecular structure enabling film-forming capability and provides water and oil resistance
- A range of Sensory performance enhancers (fresh feel, quick absorption, long-wear, lip moisturizing…)
- Transfer resistance technology for BB cream, foundations, and other color cosmetics